As Copernus grows volumes in Lidl, the company is also supplying more fish in “ocean-bound plastic”, in a partnership with an NGO, Prevented Ocean Plastic.
In March 2020, Lidl announced an initiative with the NGO to use packaging made from plastic that would have otherwise ended up in the ocean, collected from beaches and coastline around South East Asia. This will initially prevent more than 60 metric tons of plastic from being introduced to the sea per year, which is the equivalent of 2.5m plastic water bottles, the groups said at the time.
“We were excited to work with Prevented Ocean Plastic and this motivated us to become the first fish processor in the UK to use ocean-bound recycled materials in all of our skin pack range for them [Lidl],” he said.
The launch focused on salmon and cod, but the program has been expanded, he said.
“Everything we currently supply is in ocean-bound plastic. All species, not just salmon and cod. Haddock, seabass and pangasius are also now in ocean-bound plastic,” said Simpson.